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PAC8 min read

How to Start a PAC (The Right Way)

How to start a political action committee, step by step: choosing your committee type, the FEC formation checklist, and the infrastructure and fundraising moves that separate real committees from zombie ones.

Step Zero: Write the purpose downStep Zero: Write the purpose downChoose your speciesChoose your speciesThe formation checklistThe formation checklistInfrastructure before the first askInfrastructure before the first askThe first 90 days of moneyThe first 90 days of moneyAre you actually ready?Are you actually ready?The Committee Readiness AuditFormation is chapter one of tenFormation is chapter one of tenMap your committee's launch before you file.

Starting a PAC is easy. A treasurer, a bank account, and a two-page federal form will get you a committee ID inside two weeks.

That ease is exactly the problem. The public record is full of committees that filed the form, held the kickoff, raised a little money, and then settled into a long half-life of paying for their own fundraising. We call this the zombie committee: it walks, it mails, it spends, and it is alive to nothing. It raises to exist and exists to raise.

Every zombie committee started as somebody's sincere idea. The difference between the committees that matter and the ones that shamble is almost never the paperwork. It is what got decided before the paperwork. So this checklist starts earlier than the other guides do.

One thing before any of it: committee law is where election law keeps its sharpest teeth. This article is a map. Your counsel is the law. Hire one before you file, not after your first letter from the FEC.

Step Zero: Write the purpose down

Before you pick a name or a bank, write one page that answers five questions:

  • P
    ProblemWhat specific condition are you organized to change?
  • C
    ChangeWhat does the world look like if you win?
  • I
    InstrumentsWhich levers will you actually pull? Contributions, independent expenditures, recruitment, issue advocacy?
  • M
    MetricsWhat numbers will tell you it is working?
  • S
    SunsetUnder what conditions does this committee declare victory and close?

The sunset question feels strange to write and does more work than the other four combined. A PAC that cannot say what winning looks like is a fundraising company with a patriotic logo, and donors can smell the difference. Committees with a written ending are the ones donors trust with a beginning.

Put the page in front of three people you respect before you spend a dollar. If it survives, everything downstream gets easier: the name, the pitch, the budget, even the compliance posture.

Choose your species

"PAC" is one word covering several different legal animals, and the species determines the rules. In plain English:

Traditional PACRaises limited contributions from individuals and gives limited contributions directly to candidates. The workhorse. If your theory of change is "fund good candidates," this is usually the form.
Leadership PACA traditional PAC sponsored by an officeholder, used to support allies and build a bench. Same general rulebook, plus its own conventions and optics.
Super PAC (independent-expenditure-only committee)May raise unlimited funds but may not contribute to or coordinate with candidates. Spends independently: ads, mail, field. The power tool, with the strictest firewall obligations.
Hybrid committeeRuns a contribution account and an independent-expenditure account under one roof, with separate books. More flexibility, more compliance surface.
Ballot measure and caucus committeesState-governed species for initiative fights and legislative caucus funding. Different rulebooks entirely, usually state ones.

Your purpose page picks your species. Choosing the form before the purpose is how committees end up structurally unable to do the thing they were founded for. And if you are weighing federal against state registration, note that everything below describes the federal path; each state runs its own version with its own thresholds and forms.

The formation checklist

With purpose and species settled, the mechanics run in a strict order:

  1. 1
    Appoint a treasurerLegally, nothing happens without one. The treasurer signs the filings and carries personal responsibility for their accuracy, so pick someone careful, not just someone willing. Name a backup treasurer at the same time.
  2. 2
    Get an EINThe committee is an entity and needs its own tax ID. This takes minutes on the IRS site and unlocks the next step.
  3. 3
    Open a dedicated bank accountCommittee funds never touch a personal account. Every dollar in and out of this account is about to become public record, so set it up clean from day one.
  4. 4
    File your Statement of OrganizationFor a federal committee, that is FEC Form 1, due within 10 days of crossing the registration threshold. Name, address, treasurer, committee type, bank. This is the birth certificate.
  5. 5
    Register at the state level if requiredState PACs file with their state agency instead; some activity triggers filings in both places. This is a your-counsel question, answered before the first contribution.
  6. 6
    Put the reporting calendar on the wallQuarterly or monthly reports, pre-election reports, 24- and 48-hour notices. Your reports are your committee's public biography. Committees that treat the calendar as sacred never have a cleanup quarter. Committees that do not, do.

None of this is hard. All of it is unforgiving. The failure mode is not malice; it is a volunteer treasurer discovering the 48-hour notice rule 47 hours too late.

Infrastructure before the first ask

Here is the move most new committees skip: build the operational spine before raising money, not after.

That means a donor database that captures the compliance fields on every contribution as it arrives, employer and occupation included. Contribution tracking that knows the limits that apply to your species and flags at the threshold instead of after it. Receipts, thank-yous, and follow-up that run on sequences rather than memory. Books your treasurer can reconcile against the bank in an hour, because reporting is a query, not an archaeology dig.

Committees that stand this up in week one never have a cleanup quarter. EnterpriseOS is our operating system for committees: the donor pipeline, compliance-aware records, and the sequences that keep the file clean while you do the actual work.

The first 90 days of money

With the spine in place, the money follows a sequence. Resist the urge to open with a dinner.

Weeks 1–4
The case statementTurn the purpose page into a donor-facing document: the problem, the plan, the budget, what a gift buys. Every ask for the life of the committee traces back to this.
Weeks 5–8
The prospect file and the founding asksBuild the first hundred names from the founders' own networks and make the first ten asks personally, at specific numbers, tied to specific line items in the case. Founding gifts set the committee's gravity; small first asks doom a committee to smallness.
Weeks 9–12
The sustainer baseLayer in the recurring program: monthly donors recruited around the mission, not the emergency. Sustainers are what let a committee plan in quarters instead of lurching between transfusions. Our Fundraising Engine team runs this whole arc for committees, from case statement through sustainer sequences, if you would rather it be built by people who do it weekly.

The dinner comes after all of that, as a celebration of momentum. Not as the source of it.

Are you actually ready?

Before you file anything, take twenty minutes and audit the idea the way a donor would.

📥 Take Tool 01

The Committee Readiness Audit

A 20-point, self-scored audit across five dimensions: Purpose, Machine, Money, Deployment, and Rules. Sixteen or better means you are building an institution. Ten to fifteen means you have an idea with a bank account. Below ten, check your pulse. The audit is one of eleven working tools inside the PAC Playbook.

Download the PAC Playbook →

Formation is chapter one of ten

Everything in this post gets a committee born. Keeping it alive to its purpose is the other nine chapters: the case, the money machine, the data operation, independent-expenditure discipline, the voice, race selection, coalitions, the rules, and the countdown to Election Day. The PAC Playbook is our full field manual for committee operations, from leadership PACs to super PACs to ballot committees.

And if you are past reading and ready to decide, bring the purpose page. We will map the launch with you: species, structure, spine, and the first 90 days of money, in one working session, before you file a thing.

🗓️ Strategy Session

Map your committee's launch before you file.

One working session. Your purpose, your species, your launch plan. Bring the purpose page and we'll build the rest together.

Schedule Your Strategy Session →

The Committee Readiness Audit is Tool 01 of eleven inside the PAC Playbook, Redvail's field manual for the modern Republican committee: ten chapters covering the case, the money machine, the data operation, independent-expenditure discipline, the voice, race selection, coalitions, the rules, and the countdown to Election Day.

Ready to put this into practice?

Let's Build Your Machine.

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