Design polls and surveys to gather voter opinions and provide actionable insights. Because guessing loses elections. Knowing wins them.
Polling isn't just about knowing who's ahead; it's about understanding why, and exactly what it takes to change the math. We don't deliver cross-tabs that sit on a shelf. We deliver actionable intelligence that dictates your message, targeting, and budget allocation.
Our Polling & Research services are built to cut through the noise. We leverage multi-mode data collection and rigorous analysis to ensure your message reaches the right people at the right time.
Establish the baseline. Know your name ID, initial ballot test, and the core issues driving your electorate.
Discover which arguments persuade your target voters and which ones fall flat before you spend a dime on advertising.
Monitor the race in real-time during the final stretch to ensure your momentum is building when it matters most.
Deep-dive focus groups to understand the emotion and nuance behind the numbers.
Crafting unbiased, strategic survey instruments designed to extract the truth, not just confirm assumptions.
Deploying multi-mode data collection (live caller, text-to-web, IVR) to ensure a representative sample of actual voters.
Breaking down the cross-tabs to build predictive voter models and identify your exact persuasion universe.
Delivering the findings not as a spreadsheet, but as a clear, actionable roadmap for your campaign.
When you partner with Redvail for Polling & Research, you get clear answers to the most critical questions facing your campaign.
Confidential • Do Not Distribute
| Features | Precinct Get on the map | District Own your ground | War Room Command the race |
|---|---|---|---|
One benchmark poll (scaled sample) A full benchmark survey with sample size scaled to your race — the baseline read on name ID, favorability, and the ballot. | |||
Topline + crosstab report Complete results plus breakdowns by party, gender, age, geography, and vote history. | |||
Ballot test & favorability Head-to-head ballot testing and favorable/unfavorable reads on you and your opponents. | |||
Briefing call A live walkthrough of the findings with our research analyst — what it means and what to do about it. | |||
Benchmark + one tracking wave The benchmark plus a follow-up wave to measure movement after your campaign activity. | — | ||
Message testing battery Your top messages (and your opponent's likely attacks) tested for persuasion impact before you spend real money on them. | — | ||
Expanded crosstabs Deeper cuts — issue segments, media consumption, persuadable subgroups. | — | ||
Strategy integration memo A written memo translating the data into targeting and message decisions, coordinated with your strategy team. | — | ||
Benchmark + monthly tracking Continuous visibility: a monthly tracking program through election day. | — | — | |
Dial testing session Moment-by-moment audience reaction testing on ads or debate footage. | — | — | |
48-hour rapid poll capability When something breaks, a statistically valid read within 48 hours. | — | — | |
Embedded analyst briefings Your analyst joins strategy sessions — the data speaks in the room, not just in a PDF. | — | — |
Additional demographic or geographic cuts on an existing survey.
Extend an existing instrument into another region or district.
One additional message matchup added to a survey.
A standalone quick-turn poll without a full program.
Large-sample benchmark and tracking polls to navigate complex, multi-region electorates and fine-tune messaging.
Hyper-local surveys to understand neighborhood-level issues and down-ballot dynamics that often go unnoticed.
Issue-specific polling to demonstrate public support, pressure legislative action, and guide advocacy campaigns.
"Redvail's polling didn't just tell us we were down; it told us exactly which message would close the gap with independent women. We shifted our ad spend based on their data and won by 2 points."