Manage all social media channels, create engaging content, and monitor performance. Because elections are won online before they're won at the ballot box.
In today's political landscape, your digital presence is often the first interaction a voter has with your campaign. It's not enough to simply have a Facebook page or send an occasional email. You need a cohesive, multi-channel strategy that actively engages supporters, raises funds, and drives turnout.
Our Digital Strategy & Online services are built to cut through the noise. We don't just post content; we build audiences. We leverage cutting-edge targeting, compelling creative, and rigorous A/B testing to ensure your message reaches the right people at the right time.
From managing your daily social media calendar to executing complex, multi-touch digital advertising campaigns, we turn your online presence into a relentless engine for growth and victory.
Consistent, high-quality posting across all relevant platforms to build and maintain an engaged community of supporters.
Developing compelling graphics, videos, and copy that tell your story and drive action from your audience.
Targeted ad campaigns on Facebook, Google, and programmatic networks to reach persuadable voters and acquire new donors.
Building and executing direct-to-voter communication streams that raise money, recruit volunteers, and turn out the vote.
We review your existing digital footprint, optimize your profiles, and establish the tracking infrastructure needed to measure success.
Developing a comprehensive content calendar that aligns with your campaign milestones, fundraising goals, and field operations.
Deploying organic content and paid media simultaneously to ensure your message breaks through the digital clutter.
Continuously analyzing performance data to refine targeting, improve creative, and scale the tactics that deliver the highest ROI.
When you partner with Redvail for Digital Strategy, you get a fully operational online machine designed to convert attention into action.
Confidential • Do Not Distribute
| Features | Precinct Get on the map | District Own your ground | War Room Command the race |
|---|---|---|---|
Brand kit application Your identity applied consistently across every template and touchpoint — no more five different logos in the wild. | |||
Monthly graphics pack (8 pieces) Eight professional graphics monthly — social posts, event promos, endorsement cards — on your brand. | |||
Landing page creative Designed landing pages for your funnels that match the ads pointing at them. | |||
Template library Editable templates your team can fill without breaking the brand. | |||
2 short-form videos per month Two cut-for-social videos monthly — 15 to 60 seconds, captioned, formatted per platform. | — | ||
Managed digital ads (to $10k/mo spend) We run your Meta/Google/YouTube advertising — audiences, creative rotation, and optimization — up to $10k monthly spend. Spend itself billed separately. | — | ||
Retargeting setup & optimization Pixels placed and retargeting audiences built so site visitors and video viewers see follow-up ads. | — | ||
Creative testing Multiple creative variants tested head-to-head; winners scale, losers die quickly. | — | ||
Full production slate (video / OTT / TV) Broadcast-grade production — scripted spots, OTT/streaming formats, TV-ready deliverables. | — | — | |
Unlimited managed spend (+10% of spend) No spend ceiling; management billed at 10% of spend above the included base. | — | — | |
Weekly creative drops Fresh creative every week so your feeds never go stale in the closing months. | — | — | |
Dedicated art direction A named creative lead who owns your visual voice across everything. | — | — |
Additional batch of on-brand graphics beyond the monthly pack.
One additional cut-for-social video.
A produced 2–10 minute piece — bio film, launch video, testimonial.
A batch of ad copy variants for testing.
Add a new platform (TikTok, YouTube, streaming) to your managed program.
Pixel and audience setup as a standalone project.
Managing multi-million dollar digital ad budgets and executing complex, high-volume email and SMS fundraising operations to sustain statewide momentum.
Building hyper-local audiences and leveraging geo-targeted advertising to reach specific neighborhoods, school districts, and precincts.
Driving issue awareness, gathering petition signatures, and mobilizing supporters to take specific legislative or electoral action online.
"Redvail took our digital presence from non-existent to the most engaged campaign in the state. We raised more money online in one month than we did in the entire previous cycle, and their targeted ads were the difference-maker in our narrow victory."